Real Estate Website Promotion is Easy | Real estate

If you are a Real Estate Agent, Real Estate Broker, or provide a Real Estate service you know how important effective real estate web promotion is to your business. The large number of people searching the internet for local, national and international real estate information can simply not be ignored.At the same time you may think effective real estate website promotion is too difficult to master, too expensive to afford, or just too mysterious to understand – an area reserved for experts in the field of search engine marketing.Like most practitioners of highly specialized skills, search engine marketing specialists have a vested interest in making their field seem mysterious and difficult to master. But it is not really that mysterious. It is possible for anyone to dominate the search engines in virtually any local market. All it takes is a bit of common sense and some hard work.The principles involved in getting good positioning for your real estate website are quite simple and straightforward. They are the same principles that apply to search engine marketing for any website and it is actually quite easy to apply these principles to real estate websites. Many real estate agents have simply given up trying to score well in the search engines for local real estate searches because they don’t properly understand the process.But think about it for a minute. When you do a search in Google for “real estate Phoenix” or “Banff real estate” or “Halifax real estate” or “Fort Lauderdale real estate”, and you see the same real estate agents or agencies coming up on the first page week after week, how do you think they got there? What magical real estate website promotion formula are they using or who have they paid to get this high position?Now before you answer that question, ask yourself how you think Google assigns these positions to different websites. Does their giant computer just pull names from a great big cyber-hat? Do they use secret rules that only a few insiders know about?Of course not. All the major search engines make it perfectly clear what they are looking for – and especially Google. If you want to score well for a term like “real estate Phoenix” or “real estate Ottawa”, really all you have to do is pack your site with good information about Phoenix (or Ottawa) and focus your home page in a very deliberate way on those search terms.The search engines like focused content. They assume if your site contains lots of content relevant to “real estate Phoenix” then it should be shown high in searches for that keyword.Of course the problem is that there are already a number of other real estate websites offering good content focused on your favorite search term, so you are going head to head with sites that have previously established position, and it will take a bit of time and a fair amount of work to get past them.That is fair enough. After all, if the real estate agent down the streat offers more focused and relevant information than you do about the market you are both chasing, she deserves to come up above you in the search engine rankings. It makes sense, doesn’t it?That does not mean you should not keep on trying. It simply means you should be patient and work harder. Take a close look at her site and outdo her by refocusing your site and creating more interesting and valuable content. Focus is the name of the game. Make it crystal clear that you are the “expert” on “Calgary real estate” by offering the kinds of things that an expert would offer.And please, do not hesitate to mention the search phrase you are trying to get positioning on. If it is “Kingston real estate” or “Sacramento real estate”, then use that term all over your home page. Say to yourself, “OK Google, so you are looking for real estate websites that have something to say about ‘Sacramento real estate’, well here I am. I breathe Sacramento Real Estate. I ooze Sacramento Real Estate. I AM Sacramento Real Estate.” This is called Search Engine Optimization.In the meantime, while you’re waiting for Google to come around on your primary search term, find some less competitive ones to focus on as well. For instance, if you want to service the entire Ottawa area, but most of your clientele is in Kanata or Nepean, focus some of your internet marketing efforts on those smaller markets. You have a much better chance of getting results in these significantly smaller and less competitive markets.

Business Service Offerings and Liquidity | business services

“Being all things to all people” sounds good, but in most cases it reduces the liquidity of a business. Business liquidity encompasses the number of prospective buyers, the business valuation, and the amount of time required to market the then close the deal.o The most liquid scenario is a co-located web hosting client base, with no data center, offices, or employees, and only one owner/decision maker. This type of business can be under contract to be sold within 48 hours. (Post ‘Letter of Intent’ due diligence, contract preparation, integration plans etc. all take a bit of time.)o The least liquid scenario is a web hosting company, which offers design services, has offices, a data center, and offers related services such as access, marketing services etc.Valuation Difference:
Something I have seen many times is the owner/decision maker on the sell side has heard web hosting company valuation formulas and wants to apply that formula to his company. Inevitably the owner is disappointed when the offer comes up short in their mind, and passes on what actually is a fair valuation.Design Services:The decision to staff up and start offering web design services to complement the pure play hosting recurring revenue is a huge decision with regards to the effect on business liquidity. Of course design services can be a natural fit with hosting clients by helping to reduce client churn and up selling existing clients. However, the value of the revenue and cash flow generated from one-time design jobs is no where near the value of the recurring hosting revenue and cash flow.Negatives of design departments when it comes time to sell:o From the buyer’s perspective, acquiring the entire company and keeping the design efforts going is risky. It’s 50/50 whether the key design people will stick around after closing … regardless what they or the seller states. In addition, if you have to replace key people, the new staff will not have the relationships with the client base.o From the buyer’s perspective, acquiring the entire company then canceling the design efforts is usually a risky decision as well. There are offices to deal with in addition to staff which needs to be let go … both time consuming and detrimental to the existing client base.o My estimate is for every 20 buyers of a pure play hosting company, there are only 1-2 buyers for hosting design shop combo’s.Internet Data Center:Investing in an IDC may increase the value of the entire company by an enormous amount over time, but definitely reduces the liquidity in the short run. Typically smaller web host co-locate in the beginning, then at a later date acquire their own data center. In turn, the company will then offer space to other smaller host hence creating yet another service offering.Owning an underutilized data center reduces the number of one type of buyer … the “cash flow buyer”, yet invites a new category of buyer, the “asset and cash flow buyer”. The later buyer is looking to both grow through acquisitions and make the swap from co-location to owning the data center. The less remaining capacity of the data center, the more of a cash flow type deal it will be, hence usually more liquid.

The Best Family Board Games For Top Five Fun | Board Games

Like many others I love playing board games and have done since I was a child. You start off with simple fun games like Snakes and Ladders and Ludo, really get into them when you get a compendium of games off granny or granddad for Christmas and there you are, hooked for life.Every Christmas you see tempting new games advertised on the television or in magazines and as you get older you teach your kids and then grandkids how to play board games just so you can enjoy them together. This year the top five board games being sold for kids are quite a mixture, but all fun. Let’s see what they are:5. Cluedo Harry PotterI have the original Cluedo game and have always enjoyed playing it, but I’m not sure about this twist on the original. But hey, I’m sure that today’s kids are more likely to enjoy a game with Harry Potter baddies than the likes of Colonel Mustard and Miss Scarlet.4. TwisterMore of a floor game than a board game but just as much fun. It will keep the kids noisy but happy during Christmas day and tipsy adults entertained tying themselves in knots during the evening. It’s the game we adults love to hate but we still continue to buy it for our kids.3. Tension The Zany Crazy Naming GameFor over 12s this game is basically a race against the clock to name 10 examples of a topic given, but you must guess the examples written on the game card. One to keep the brain sharp and have a great time competing with another team and especially at parties.2. The Logo Board GameA game for 2 – 6 players aged 12 and over the Logo Board Game has 1600 questions about products on sale in the UK. A sample question for instance is how many flavours of Rowntrees fruit pastilles are they? Get the questions right, move around the board and try to win.1. MonopolyThis classic board game for 2 – 6 players is still number 1 after all these years, and the original not one of those special editions. Invented in 1934 over 200 million sets have been sold worldwide and in 26 languages. Amazing when you think of the simplicity of this game, moving around the board buying and selling properties and occasionally going to jail. I’ve spent many happy hours playing Monopoly and I’m sure that this superb board game will be around for many years to come. If they still have the old boot that’s my playing piece.There you have it. The top 5 board games this year and 5 golden gift ideas for birthdays and Christmas. It’s great being able to give friends and family presents that you know will continue to entertain for a long time.